Future_of_MarketingTác giả: Economist Intelligence Unit
Nhà xuất bản: Economist Intelligence Unit
Số trang: 34
Early in 2006, the Economist Intelligence Unit and Google launched a research programme to address the future of marketing in the age of the Internet. An advisory board comprised of senior marketing executives from around the world worked with the
Economist Intelligence Unit and Google to create an online survey that received responses from over 200 senior global marketing executives and CEOs across a range of industries. Between one-quarter and onethird of the respondents were based in each of North America, Europe and Asia.
The results of the survey were presented in March 2006 to groups of marketing executives in London and New York. Following up on the feedback, the Economist Intelligence Unit conducted in-depth interviews with senior corporate marketers across
industries and regions to build upon the survey and analyse some of the issues it raised.
The Economist Intelligence Unit bears sole responsibility for this report. John du Pre Gauntt is the author. The findings and views expressed in this report do not necessarily reflect the views of the sponsor. Our sincere thanks are due to the survey respondents and interviewees for their time and insights.