The Penguin Dictionary of Marketing
Tác giả: Phil Harris
Nhà xuất bản: Penguin Books Ltd
Số trang: 304
Kích thước: 1.8 x 19.6
Ngày xuất bản: 2009
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.