Marketing Places Part 2Tác giả: Hermawan Kartajaya
Nhà xuất bản: Ho Chi Minh City Representative Office Victoria Court, Unit 3E
Số trang: 45
In the midst of crisis, Yogyakarta proved itself as a peaceful area. This favorable condition must be continuously maintained and leveraged so that the positive image of Yogyakarta will be deeply embedded in the mind of investors, traders and tourists.
- Yogyakarta needs to seriously build clear positioning, strong differentiation, and unique brand image.
- Yogyakarta has started to realize that marketing places is the only way to boost trade, tourism, and investment (TTI) to stimulate economic development.
About MarkPlus, Inc
— Brief Introduction
— Our Track Record
— About Hermawan Kartajaya
Marketing Places: Attracting Tourist, Trader, Investor to Your Country
Our Past Experiences
— Branding Jogja
— Marketing Jakarta to the World
— Marketing Indonesia to the ECE: an Integrated TTI ApproachWhy marketing places?
What is Place Marketing?
How to market places and attract TTI?