CONSUMER’S VIEWPOINT ON FMCG PRODUCT QUALITYTác giả: Viettrack
Nhà xuất bản: FTA Research & Consultant
CONSUMER’S VIEWPOINT ON FMCG PRODUCT QUALITY.
- IMPORTANT FACTORS WHEN CONSIDERING PRODUCTS’ QUALITY.
- FACTORS TO IDENTIFY PRODUCTS HAVE HIGH QUALITY.
- SOURCES TO IDENTIFY PRODUCTS (FMCG) HAVE HIGH QUALITY.
- PLACE SELLING HIGH QUALITY PRODUCTS (FMCG).
- SIGNS TO IDENTIFY CHANNEL DISTRIBUTE PRODUCTS WITH HIGH QUALITY.
- CONSUMERS’ REACTION TOWARDS THE INFORMATION ABOUT HIGH QUALITY PRODUCTS.
- LOW QUALITY PRODUCTS – WHAT CUSTOMERS HAVE BOUGHT.
- WHERE CONSUMERS BUY LOW QUALITY PRODUCT?
- WHY CONSUMERS BUY LOW QUALITY PRODUCT?
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Sampling size : N=600;
HCM = HN = DN = CT=150
Economic class: ABCDEF
Age: 15 – 55