Vietnamese kids’ behaviorTác giả: Viettrack
Nhà xuất bản: FTA Research & Consultant
- Summer entertainment behavior
- Preferred promotion programme
- Viettrack is a monthly market research developed by FTA Research & Consultant, the representative of ESOMAR in Vietnam.
- Viettrack is done according to ISO 20252:2006, the international quality standard in market research and ESOMAR Code of Conduct.
_ Provide snapshots on Vietnam consumers based on 400 Vietnamese consumers across 2 key
cities ( HCMC = Hanoi = 200 respondents, SEC = p , ABC, randomly selected, age = 16 - 50)
_ Explain market research terms, usage, application, methodologies for Vietnam market
_ Introduce new developments in market research worldwide and Asia Pacific region.
_ Interact with marketers in Vietnam on approach and direction for the most effective and valuable for investment use of market research. Eventually, this would help reduce marketing failures and expand the market research industry in Vietnam