Influence of Idols to the youth’s behavior and attitudeTác giả: Viettrack
Nhà xuất bản: FTA Research & Consultant
- Viettrack May 2010 is conducted on the youth people (11-22) who presents 23% of Vietnam's population and has various consuming behavior. This study aims at finding the most favorite idols and how they influence the youth’s behavior and attitude. Thus, it will provide marketers the information related to “reference group” of Vietnamese consumers.
- Viettrack is a monthly research news-letter developed by FTA Research & Consultant, the representative of ESOMAR in Viet Nam. It is conducted base on a monthly research research. It aims at delivering comment, evaluation and true feeling of research objects about present time’s economic situation as well as promotion campaigns or products to producers and marketers. It is expected to help them understand to offer better service to unsatisfied demand of consumers.
- Viettrack is done according to ISO 20252:2006, the international quality standard in market research and ESOMAR Code of Conduct.